The party culture is the culture the youth live for, and Alexander Wang is doing a great job of portraying that in his campaign!
With the huge variety of styles and brands available to the public, today’s consumers are much more considerate of what trend they follow and what brand they purchase.
The best approach, as proven over and over again, is to incorporate celebrities that are highly publicized and recognized which, in turn, boosts the brand’s publicity and sales. The array of celebs Alexander Wang has used in his campaigns include Kylie Jenner, A$AP Ferg, Travis Scott, Zoe Kravitz, Big Sean and even R. Kelly!
Alexander Wang says of his newest campaign featuring Drake, Kim Kardashian, and more, “The campaign concept is about blurring the lines between reality and fantasy, to create speculation about what actually took place, versus something that was staged.” All we got from that is, “The cool kids are doing it!”